Short links.
Safe by design.

Create short, memorable links protected by a 6-layer AI safety pipeline. Free forever, upgrade when you need more.

How It Works

1

Paste Your Link

Drop any long URL into your dashboard. We generate a short, pronounceable code instantly.

2

We Scan It

Every link passes through ML scoring, brand-impersonation detection, and 4 external threat databases.

3

Share Safely

Get a clean short link and QR code. Track clicks, geography, devices — all in real time.

About pri.la

6-Layer Safety Pipeline

ML scorer, character analysis, PhishTank, URLhaus, Google Web Risk, and VirusTotal — all check every link you create. Malicious URLs are blocked before anyone clicks.

Blazing Fast Redirects

In-memory cache delivers redirects in 0.001ms. ClickHouse analytics handle millions of clicks without breaking a sweat.

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Privacy First

IP addresses are hashed daily with rotating salts. We never store raw IPs. Your visitors stay anonymous.

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Real-Time Analytics

See clicks, countries, devices, browsers, and referrers as they happen. Export data anytime. No tracking pixels on your visitors.